Ontario’s competitive iGaming market went “live” on April 4.
It is expected that the competitive market will have 30 to 40 operators – both grey market operators who are transitioning to the Ontario-regulated market and new entrants, some of whom are based in Ontario and other parts of Canada. While not all will be launching on April 4, most will launch over the next several weeks. With their launch will come marketing of iGaming products and the operator brands – some well-known, others less known, and others new to the space.
Don Bourgeois, Chair of the Canadian Marketing Association’s Internet Gaming Committee outlines what it means for iGaming operators and their advertising activities in this highly regulated industry.
Read about it in the CMA article Countdown to launch of iGaming in Ontario