The Canadian Marketing Association has released a Guide on Permitted Cannabis Marketing Activities.
The CMA Guide, which is designed to help marketers comply with the legislation, was featured in the Globe & Mail article: Marketing group releases guide as cannabis sector wrestles with new advertising rules.
“It is important for marketers within cannabis companies and their suppliers and partners to understand their obligations. Companies that adhere to regulations and best practices avoid the risk of penalties and other legal sanctions and strengthen their brand reputation.”
Rick Moscone, Co-Chair – CMA’s Working Group on Cannabis