Privacy Breaches raise major reputational and legal liabilities for auto dealers of all sizes. Why? Auto dealerships collect a great deal of personally identifiable information, in some cases, even more than banks.
By accumulating consumer credit applications, credit card numbers, Social Insurance numbers, and financing information – your business is a prime target for cybercrime.
The consequences for failing to take preventative measures range from reputational fallout and customer mistrust to governmental investigations, fines, breaches of dealership agreements with respective manufacturers, and civil liability.
Published in the October 2021 issue of The Ontario Dealer magazine.